Animal Rescue Foundation (ARF) recently parted ways with founder Tony LaRussa, who played a central role in the org's brand, communications, and growth.

Ask: Create a new parent brand that will transition away from a founder affiliation, evolve the brand into one that represents their core beliefs.

Approach: Create a new brand identity for ARF in a way that supports their aspirations to grow their community and programming, and amplifies their belief in the power of the human and animal bond so that they become a catalyst for transforming the lives of more people and pets nationwide.

Credits. Creative Director (copy): Jeremy Spencer; Design Director: Barrett Fry, Designer: Curran Harrison; Work from https://withbutler.com/