YM7 CRM
To support the launch of the new version of Yahoo Mail, Yahoo Mail 7, we need to update all existing CRM campaigns with updated Yahoo Mail 7 features and copy.
Ask: Create new acquisition emails to drive installs and engagement emails to drive feature engagement AND get Yahoo account holders to download the app by highlighting the key features & benefits.
Users who just updated the app
Parents with kids
1st time independents
Holiday Shoppers
25 Years of Innovation - 25th Birthday of Yahoo Mail
Ask: Create email messaging about celebrating Yahoo Mail’s 25th Birthday and special deals. Highlight a couple of hero features.
V2
Receipts & purchases and gift cards
We need to get users to download and use YM7.
Ask: Develop subject lines and accompanying preheaders to test for Receipts & Gift Cards features
Gift cards
Receipts