YM7 CRM

To support the launch of the new version of Yahoo Mail, Yahoo Mail 7, we need to update all existing CRM campaigns with updated Yahoo Mail 7 features and copy.

Ask: Create new acquisition emails to drive installs and engagement emails to drive feature engagement AND get Yahoo account holders to download the app by highlighting the key features & benefits.

Users who just updated the app

Parents with kids

1st time independents

Holiday Shoppers

25 Years of Innovation - 25th Birthday of Yahoo Mail

Ask: Create email messaging about celebrating Yahoo Mail’s 25th Birthday and special deals.  Highlight a couple of hero features.

V2

Receipts & purchases and gift cards

We need to get users to download and use YM7. 

Ask: Develop subject lines and accompanying preheaders to test for Receipts & Gift Cards features

Gift cards

Receipts

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