The message of “bite-sized learning” has consistently been driving the most impact for Stride’s Learning Hub awareness.

Ask: Optimize a current GTM campaign in a way that builds credibility and brand awareness, resulting in more user sign-ups, helps retain current users, and helps educate a broader audience about Learning Hub.

Approach: Write headlines that target homeschool parents and reinforce bite-sized lesson content and ease. 

Credits. Creative Director (copy): Jeremy Spencer; Design Director: Barrett Fry, Designer: Curran Harrison; Work from https://withbutler.com/