Toyota Race Car Driver Car Swap
For an upcoming NASCAR national series competition held on the streets of Chicago, the Yahoo driver from 2022, Christopher Bell, will not be in the #20 Yahoo car. Instead, Driver Denny Hamlin will be driving the Yahoo car as #11. In the world of NASCAR, this will be a shift for the fanbase and requires context and explanation.
Ask: Create a light-hearted competitive scenario between both drivers to explain the car swap and to get their fans and NASCAR fans excited.
Approach: A little friendly competition that gets to the point quickly, uses humor and taps into the formats and formulas that people know.
Tik Tok Concept #1: Laugh Tracks
The keys to the Yahoo car don’t just go to any driver. They need the drive, determination, purple appreciation and most importantly, a full tank of humor.
Tik Tok Concept #2: Victory Swap
Denny needs to make sure he’s got the right outfit for his race at Wilkesboro. Denny emulates the popular TikTok trend by swapping into different outfits.