College Board’s Big Future is trying to reach kids where they’re at with a campaign that gets their attention onto college and career readiness.

Ask: Create a video concept and produce a series of videos and corresponding static ads that drive people to the Big Future website to plan for their college and career.

Approach: “It’s possible to turn a passion into a career.” We’ll show students the viability, tell them something they don’t know, and continue listening to gamers throughout the process.

Credits. Creative Director (copy): Jeremy Spencer; Design Director: Barrett Fry, Designer: Curran Harrison; Work from https://withbutler.com/