Fierce Whiskers bourbon launch
Fierce Whiskers, an Austin-based whiskey brand, just launched their brand new bourbon.
Ask: Promote Fierce Whiskers’s bourbon launch event in participating bars and on social as well as through Austin Monthly’s social media.
Approach: Take current campaign artwork and build out flyer and ad assets to communicate that “there’s a lot going on at Fierce Whiskers” for their bourbon launch.
Credits. Creative Director (copy): Jeremy Spencer; Design Director: Barrett Fry, Designer: Curran Harrison; Work from https://withbutler.com/
Fierce Whiskers social
Austin Monthly ads
But what if we shifted our focus?
We know that making world-class whiskey is not an easy task. And another layer of complexity is added when you take into considertion the harsh Central Texas climate and its effect on the aging process.
Fierce Whiskers embraces the ethos of “greatness through stubbornness.” And no one or thing shall stand in the way.
