Yahoo Finance Campaign Ideas
The Yahoo Finance team is looking to unlock the trapped value in our finance brand to drive transformative business growth.
Ask: Take Yahoo Finance from a utility brand to an emotional iconic brand.
Approach: Utility brand that enables —> Iconic brand that empowers
Money meditation
Insight: People are anxious about finances whether they’re just starting out or they’re deep in the money.
Elevator Pitch: Just like meditation and yoga take the stress off of life, Yahoo Finance takes the stress off of figuring out finances, giving you the strength and resilience to live fully and take bigger risks.
Execution: You get your own meditation guide as you scroll through Yahoo Finance. These character(s) can also be introduced via social: Crypto Yogi, Yahoo Yogi, Stock Market Sri, Money Meditation Guru, etc.
Money mantras: “Ommm OPIIII”, “Ham-Stock markettttt” , “Aham Prema cryptoooo”
Positions: Liquidity lotus, mutual funds mountain pose, downward facing portfolio, Cashtanga yoga, etc.
Pet Portfolio
Insight: We save money for the things we love most in life. Some of those things come in pet form.
Elevator Pitch: Pets are precious. And so is the money we spend on pampering them. So save, invest, and protect your money, all in the name of cookies, your dear black-and-white spotted kitty.
Execution: Funny scenes of pets getting “princess” treatment all thanks to Yahoo Finance i.e., a dog at a spa, a cat with a bouncy house on her birthday., a goldfish with a giant tank made of gold, or a bunny with the world’s largest carrot.
Mo’ Money, No Problems
Insight: When people are financially stable, they worry less about what life throws at them.
Elevator Pitch: Let’s emphasize the extent to how comfortable life can be when Yahoo Finance is a part of it.
Execution:
A zombie apocalypse is happening outside your home. Meanwhile, you’re laughing at the TV, eating popcorn and not giving a hoot.
An alien spaceship lands on your roof. You hear something, so you pause your music but then continue your dance party without care.
7 gorillas are living in your home when you get back from work. You make your way to the kitchen to make 7 gorilla dinners, humming a tune.
