Austin Bouldering Project
Target: Recovering addicts
Insight: Experts suggest that bouldering can alleviate withdrawal symptoms due to the natural dopamine high produced when achieving a climb.
Idea: Choose the better buzz
The Better Buzz
Recovery is an ongoing process that continues long after formal treatments end. It can be painful, discouraging, scary or lonely, and it is nothing short of a long journey. But change is necessary. And you don’t have to go through it alone. Austin Bouldering Project believes in the power of the climb. By getting yourself on a wall surrounded by other climbers, you can live through your fears in a way that feels more invigorating than ever before. Confront your fears with a real ‘high’. Meet them face-to-face on the wall and choose the better buzz.
Posters
The Bouldering Bus
ABP will partner with various addiction recovery programs, such as AA, NA and sober homes to encourage people to boulder.
The Bus will offer free transportation to and from ABP, so people can finish off their night feeling good & propel their addiction recovery.
#BetterBuzz Social
National Addiction Awareness Week
Installations
ABP will install rock walls in substance abuse rehabilitation centers’ activity rooms.
